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The B2B Sales Show

Nov 30, 2019

“We’re looking for the top hunters who can CRUSH sales!”

Have you ever seen an SDR job post like that ☝️?

It may help explain why so few women are in tech sales. 

On this episode, Heidi Barnett, Chief Revenue Officer at ApplicantPro, helped explain how we can all ensure we’re attracting top talent, in a...


Nov 29, 2019

Emphasis on “customer-centricity” has turned salespeople into compliant order-takers. It’s time for salespeople to take back the control of the conversation.

On this episode, co-host Patrick Downs dives deep into how sales teams can correctly use customer centricity without becoming simple “yes” people.


Nov 25, 2019

On this episode, Don Erwin, Head of Revenue at MixMax, gives 5 ways to ensure your cold emails never suck again.

What we talked about:

  • Attention-grabbing subject lines
  • Personalized & curated content
  • Structure your email logically & persona-specific
  • Introduce yourself & build rapport
  • Consistent follow-up

You can find...


Nov 22, 2019

Think of the last really bad meal you ate. 

Odds are, it was at a restaurant that you stumbled into. It just happened to be in the neighborhood, or at the airport, or close to the hotel. 

Had you researched it and read the negative reviews, you’d have avoided that awful meal. 

There’s a reason why sites like Yelp...


Nov 22, 2019

“There’s no way we could use THAT product. We’ve been with their competitor for years.” 

Let’s say it loud, and say it often:

“My alliegance is not to a piece of software. My allegiance is to myself and what’s best for my business.” 

Now that we’ve got that out of the way, Kevin Warner has a list of...